From human-centered experiences to scalable strategies, exploring how AI can shape the future.

I'm a Strategic Service & Interaction Designer working at the intersection of human behavior, product thinking, and business strategy. My experience includes 2.5 years in automotive and 2 years across national public sector digitalisation projects.

I began at a global design consultancy, where I built my foundation in human centered design while learning how to connect customer experience to business outcomes. Over time I've grown into lead roles, owning UI/UX end to end, directing junior designers, and presenting concepts to C level clients across automotive, insurance, public sector, and energy.

What distinguishes my work is the combination of design craft with strategic judgment. I don't just design screens. I shape the decisions behind them, the frameworks that hold them together, and the narratives that make them land.